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In simple words, The number of links to your site from other sites and directories. Link popularity is responsible for ensuring that they place in Google. As the number increases your Google page rank increased. As at many sites link to your site from Google and other search engines believe that your website is very important so that the other sides are a link to you. Almost all search engines ranking of a website, with the number of quality that links (thematic links).
Quite simply, their link popularity customers is the total number of external sites, along with links to your. Link importance is closely linked to the link popularity, but with a twist. He analyzed the nature of the external links and assigns a higher result for the high quality of the links.